Tuesday, December 07, 2004

A Bargain

The eBay auction of the so-called "ghost cane" ended yesterday. Apparently an Antigua-based online casino won the auction with a high bid of $65,000. At first I thought they must really be fools, but then it dawned on me that it really was a brilliant marketing ploy!

Sure, the company paid $65,000 for a metal cane, but look what they got! The news, including their name and URL, went out on the AP wire and was picked up by ABC News, MSNBC, CNN and scores of other news outlets. The story has been on television and all over the internet. How much would all of that publicity cost? They got quite a bargain.

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